WordPress is like IKEA

• The most intuitive design
• Leading & world’s best experts work on it
• Affordable for everyone
• Easy to use and implement
• Easy to maintain long-term
• Adjustable with other features
• Functional pre-designed solutions for everyone
• Recognizable all over the world
• More than 40% of customers worldwide use it or are familiar with it

Even without official statistics in both industries, whether you like it or not, we have to admit it just works as simple as that 🙂

WordPress for Web Designers & Web Developers

For someone like me, with background of building everything from scratch and who prefers clean, custom-written code, moving to WordPress was initially very challenging. It took some time to truly understand WordPress and use its full potential. Once I did, a natural question came up: How do I explain to clients the differences between a fully custom-made website and a WordPress-based solution and benefits on both sides?

How to use WordPress and explain benefits to the potential clients?

Transparency is the key to everything – especially for most clients who don’t fully understand UI UX, code or programming.

1. The first rule – Clients don’t need to know everything – but they do need to understand.
That’s why our job exists in the first place: designers, developers, project managers.

2. The second rule: be clear about what they’re getting.
Explain the product (project), the process and the differences in detail – WordPress vs custom code solutions, scope of work, time and cost frame, tools, design approach, and the estimated final outcome.

3. And most important is the third rule – explain everything in simple, everyday language that everyone can understand.
Free tip and you can thank me later 🙂 : don’t use technical words like CMS, UI UX Design, Figma, HTML, CSS… to try to sound like a high-level professional. You won’t impress anyone – you might only scare a potential client, because the natural human fear is fear of the unknown.

Think about visit to your dentist.
They don’t use latin terms or medical terminology to prove how smart or specialized they are.
They explain the problem, the steps, and the estimated treatment – clearly and calmly, the way you can understand. Right? Sounds familiar?

That’s transparency.
And that’s how trust is built.